As we have celebrated this year’s International Women’s Day 2022 this week

with its theme #breakthebias I would love to introduce you to the wonderful entrepreneur Shareena Ali.

She is an internationally successful PR professional with over 20 years of experience across

Many globally known projects such as the London Olympics 2012, and working as the International PR Director for Atlantis, The Palm Dubai, Yas Island and Saadiyat Island, securing publicity with glamorous magazine shoots and TV shows as well as media coverage across the world!

.Her work has featured in Forbes, IB Times, Cosmopolitan, BBC, ITV, Gulf News, Khaleej Times, Arabia Business, Hotelier Magazine, MBC, Lovin’ Dubai, The Guardian, The Daily Mail, Jerusalem Post, NY Times, Business Insider, Grazia, Vogue, The Travel Channel, Sunday Times, Gulf News, This Morning, Channel 4, amongst others.

When she contacted me for a personal branding photoshoot I was amazed by her stories and thrilled for being able to be part of her dream projects.

She knows exactly how important it is to have a good variety of professional images to represent your brand.

As always I have spent many hours in zoom meetings with Shareena to understand what exactly her vision is and to be able to showcase her personality and uniqueness.

As this is the most important part of a personal branding session.

To showcase the one thing no one stands a chance to compete with when it comes to your business: YOU.

Let’s come back to International Women’s Day and #breakthebias.

Being a woman itself is a superpower in my eyes and Shareena is the personification of #breakthebias.

Like so many she has taken a break from the corporate world during this pandemic.

Which has allowed her to recalibrate herself to pursue the passions she never had time for before.

.Breaking the bias has always been part of her life.

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She was one of the first in her family to go to university, she had to overcome bias in society and industry related to her nationality and roots.

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The pandemic has seen many people leave their corporate jobs to pursue entrepreneurial projects.

As a result, Shareena saw it as a great opportunity to help those that have pivoted from their careers as well as those that have become a lot more focused on the spiritual side of life.

She has developed not one but two courses.

And they are goldmines for everyone.

Let me explain the first course, which is for Entrepreneurs, Coaches, Service Providers and Small Business Owners who would love to receive professional tips on how to DIY PR.

Her passion is to take the fear out of DIY PR.

So head over and join her PR Made Easy Facebook Group, to get the publicity you deserve! https://www.facebook.com/groups/prmadeeasygroup